Perhaps the first thing you should consider if you want to establish your own hotel, before any work and business begins you must know that the location you desire is properly zoned for a hotel. You must check with the property authority yourself and see the property in writing. Your plans can be ruined from the start if you are not zoned correctly.

Hotel entrepreneurs should consider using the services of an experienced professional who knows the local government's rules and regulations and will follow attaining all of the proper permits and licenses on your behalf.

Not only do you have to make sure all the work, system and services are working properly as well as you have also train a new staff to work together effectively and efficiently.  

Before the opening of a hotel you have to send out free invitations for a free lunch, dinner and free drinks at the hotel. Make these invitees feel like VIPs in this way your hotel will get enormous publicity.  

You can also get help of media to hit the wide range of customers. For this purposes you should take the help of those means of communications which hit the masses for example newspapers, TV and radio.

Publicly Celebration of special events at the hotel can be very effective for the publicity of the hotel.